Artificial intelligence (AI) is rapidly transforming the e-commerce and industry landscape. Recognizing its transformative potential, a significant majority of businesses – 70% according to a Harvard Business Review Analytic Services Report – view AI implementation as crucial for their operations. This widespread recognition underscores the need for organizations to understand the key benefits of AI integration, while also addressing the concerns and barriers that hinder its widespread adoption.
1. How important do you find implementing AI within e-commerce operations?
According to Harvard Business Review Analytic Services Report, 70% of Survey Respondents believe implementing AI within e-commerce operations is very or extremely important.
Another Harvard Business Review Analytic Services survey of 225 members of the Harvard Business Review audience, who are involved in decision-making about how the IT department provides service for their organization, found that while 62% agree their organization understands the importance of using AI to be more competitive in the market.
2. Is your organization’s IT department currently actively using AI to improve its processes and services?
According to IBM Global Adoption Index about 42% of enterprise-scale companies surveyed (> 1,000 employees) report having actively deployed AI in their business.
Companies within the financial services industry are most likely to be using AI, with about half of IT professionals within that industry reporting their company has actively deployed AI.
Findings of the survey Harvard Business Review Analytic Services Report confirm the same results, where 40% respondents say their organization has active use cases of AI (apart from gen AI) within e-commerce operations, while 31% say it has active gen AI use cases within e-commerce operations.
Here is an interesting point of view on regional differences brings McKinsey Global Survey on AI:
When looking at different groups, those most aware of AI tend to be: Asians (40%), men (38%).
Study The state of AI in 2023: Generative AI’s breakout year | McKinsey uncover AI adoption rate in Europe in detail: Average Europe 32% (Italy 36%, Germany 32%, France 26%, Spain 28%, UK 37%).
3. In your opinion, what are the key benefits of AI integration?
We have gone through the various studies and there is a similar view on the benefits of integrating AI into the business.
Top 3 benefits seen across are: Improved efficiency, Cost savings, Process automatization.
According to the online study IT Industry Outlook 2025 realized in October 2024 among IT professionals the benefits are following:
4. What are your concerns and the barriers to AI adoption?
Concerns about the use of AI seem to be very similar across studies. Data protection and Trust and Transparency are the most dominant concerns. One of the four leading concerns is lack of AI skills and expertise.
For more details, visit:
AI Index Report 2024 – Artificial Intelligence Index
IBM Global AI Adoption Index visit this link
Harvard Business Review Analytic
You do not need to be an AI expert. If you know, you want to start with AI, but do not know how, we can help you. We have 7+ years experience with AI projects.
